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Reasons Why Many Online Casinos Are Engaging in Lucrative Football Sponsorship Deals

The entertainment industry is highly lucrative because large sums of money come from fun games and leisure activities. Some of these activities take place offline while others take place online. Football is a popular offline game while online slots are popular online games. These two have come together because of profitable sponsorship deals.

Sponsors Like Skilled Footballers

Great footballers attract profitable sponsorship deals. Zlatan Ibrahimovic is an excellent example of great footballers who have attracted the attention of sponsors. The Swedish player recently joined LA Galaxy after leaving Manchester United. He partnered with Bethard and is expected to reap between 8M and 10M euros from the deal.

Famous Casinos Sponsor Big Football Clubs

It’s not easy to name five large sponsorship deals between online casinos and football clubs, but the truth is that some popular casinos have sponsored big football clubs. The first large deal took place in 2002 when Betfair Casino signed a shirt sponsorship deal with Fulham. The second shirt sponsorship deal happened when Everton and SportPesa signed a deal worth £75 million. Bwin casino also signed deals with two football clubs. The AC Milan deal brought $12.25M annually while the Manchester United deal brought $24.5M annually. Finally, Spor Toto agreed to sponsor Turkey’s Super Lig from 2010 to 2017.

Sponsoring FIFA World Cup

The FIFA World Cup takes place after every 4 years. Qualified men’s national football teams compete for the World Cup Trophy, which was formerly known as the Jules Rimet Trophy. A 2010 Forbes article describes the World Cup as the most lucrative sporting event. In 2006, the event took place in South Africa and generated €700M from sponsorship deals. It also raised marketing revenue worth €1.9B. The 2014 Brazil World Cup generated $4.8B.

What are your thoughts on the relationship between football and online casinos?

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