- To provide our Services (e.g. enable you to share and post User Content; follow other users’ shared content; etc.);
- To communicate with you and respond to you if you have a query relating to any of the information on the site and to keep you informed of our latest updates and email newsletters;
- To support and troubleshoot our Services;
- To develop our business and inform our business strategy
We use Non-personal Information for analytical purposes:
- To conduct anonymous analytics in order to improve and customize our Services to your needs and interests;
- To test changes to the Services and make improvements to their functionality.